On October 27th, 2022, Otrada officially opened the doors of Russia's first commercial PIC Danish Lines Gene Transfer Center.
It is an innovative and advanced project for the semen production of elite Danish boars with the highest genetic merit. This is a significant event for the Company and an important milestone in the history of the entire Russian swine industry. The pig producers in Russia will now have access to elite genes directly from the very top of the genetic pyramid.
Shifting the Focus to Genetics
The Company decided to shift its focus to genetics in order to fuel its customers’ strive for constant increase of profitability in supplying them with the best swine genes, improved in Russia. The first step in this process was the gradual transformation of commercial farms into breeding farms. The decision also led to a difficult change — the elimination of the "Myaso Est" chain of retail stores and the reduction of the "Moyalino" chain to a single flagship store on Gorky Street in Lipetsk.