The goal of Otrada’s participation in the exhibition was to strengthen the existing position on the Russian breeding animal market, to negotiate with the company's current customers and establish new business contacts with potential partners. The company's modern exhibition stand and the offered solutions on the integrated cooperation in the sphere of pig breeding have attracted a significant number of guests from around the world. Visitors to the stand had the opportunity to familiarize themselves with both the company's existing offer for the supply of high-quality breeding animals and the new area of consulting services in the field of training and technical support, up to and including the management of the pig farm. The visitors to the exhibition also showed great interest in the interactive elements of the company's stand: the corporate game Jenga and table football, where the main characters of the game were pig football players.

For reference: "MVC: Grain-Mixed feed-Veterinary-2020” is one of the largest and most popular events for leading agricultural companies. The trade fair featured 456 companies from 24 countries. The occupied exhibition area comprised more than 22,000 m2. The trade fair Business program featured the issues related to the emergence of new trends in the agricultural sector market. One of the new directions presented at the exhibition was innovative developments in the sphere of genetics.